Talking Trust in the Sharing Economy with Francesca Pick

We recently caught up with Francesca Pick, co-editor of OuiShare Magazine and a B.A. graduate in Communication & Cultural Management from Zeppelin University. She wrote her Bachelor thesis about collaborative consumption and building trust in peer-to-peer marketplaces, for which she won an award from Microsoft about the potential of IT in Europe.

While the coworking and shared office space movement has gone from strength to strength over the past several years[SG1]  amassing a global membership of over 100,000 people, it has largely been the domain of creatives and early adopters.

Trust, from the perspective of protecting one’s physical and intellectual property, has been a sticking point for many, not just in the coworking space but in the broader collaborative consumption space.

We explored what factors impact adoption and how coworking spaces and shared office space platforms can, to borrow a line from Seth Godin, cross the chasm into the mainstream.

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